Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea, Gorseinon, Neath and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivaled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Focus ST Named Hot Hatch of the Year

Just six months after it first went on sale, the Ford Focus ST has been named Hot Hatch of the Year at the 2019 Scottish Car of the Year Awards.

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New Ford Fiesta Offer!

Discover this great offer on a brand-new Ford Fiesta Trend... Available for a limited time only! Visit your nearest Day's Ford branch today.

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New All-Electric Mustang-Inspired Ford SUV Reveal Date Announced

The first design sketch of Ford’s all-new Mustang-inspired, all-electric SUV has been released, ahead of its full reveal in November 2019!

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Ford Mustang Now Available With 0% APR!

Drive away the car of your dreams for less... Selected Ford Mustang MY19 models are now available with 0% APR!

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