Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea, Gorseinon, Neath and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivaled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford: Three of the UK’s Top 10 Best-Selling Cars of 2019

SMMT have announced that three (YES, THREE!) Ford cars made it into the top 10 list of the UK's best-selling cars of 2019. What are you waiting for? Get yours today!

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A great new personal contract hire offer on a Ford Focus Active!

Drive away in a brand new Ford Focus Active today.

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FIESTA FLASH SALE!

For one week only, we have a flash sale on new Ford Fiestas! Click to find out more...

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Drive Away a New Ford SUV with 0% APR

Purchase a brand new Ford SUV before 30th September 2019 and you'll pay zero interest for three years*! Find out more now...

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