Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

All-New Ford Focus Achieves Maximum Five-Star Safety Rating

The All-New Ford Focus has been awarded the maximum five-star safety rating by independent crash test authority Euro NCAP...

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Spotted at Goodwood: Some EXTRA Special Ford Mustangs!

If you’re a Mustang fan and you managed to get tickets for Goodwood Festival of Speed, you had a real treat! Ford’s display really was something else...

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Watch Elfyn Evans Put the All-New Fiesta ST Through its Paces...

Fancy watching Welsh World Rally Championship driver Elfyn Evans take the All-New Fiesta ST to a secret underground location 40 metres below ground level?

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0% APR - Get a New Ford for Less at Day’s!

If you’re looking for a new car, our Ford 0% offers are not to be missed. Drive away in a new Ford with a low deposit, low monthly payments and 0% APR!

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