Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea, Gorseinon, Neath and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivaled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

The Ford Summer Savings Event

There are some great savings available in our Ford Summer Savings Event. Find out more here >>

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Day’s Ford, Neath Wins Motability Award!

Motability customers in Neath can always be sure of receiving award-winning customer service when they visit Day’s Ford....

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Top Tips for Safe Summer Journeys

There’s something very important that you should think about before all of these setting off on a road trip - how to ensure that you’ll have a safer journey.

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Auto Express Awards for the Ford Ranger and Fiesta!

Fantastic news for Ford this week, with not just one, but two vehicles receiving accolades at the Auto Express New Car Awards 2019.

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