Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Here's One New Year's Resolution you Don't Have to Break!

Most of us will have broken our New year's resolutions already- but here's one you don't need to break... a new year, new car! ...And we've got quite the offer to help you achieve this!

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EXTRA savings on Selected Ford Cars...

There are some great extra savings to be had on selected Ford Fiesta, Focus and C-MAX models. Take a look and find out more...

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Get a New Fiesta, Pay Over 4 Years With Just 1.2% APR!

Looking to buy a new Fiesta? At Day's Ford, you can spread the cost over 4 years with a low interest rate.

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0% SUV & Crossover Event at Day’s Ford!

Looking for a new Ford SUV or Crossover model? We’re offering you the chance to drive away with 0% finance!

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