Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea, Gorseinon, Neath and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivaled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Upgrade & SAVE!

Fancy upgrading you car? We’ll knock £1,000 off a new one at Day’s Ford – no need to part exchange!

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The Power of Zero

0% interest across the Ford range*! What more could you want? Click here to find out how to enquire.

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Join The Electric Revolution

Discover more about the All-New Kuga at our launch event from 6th to 15th July at all our Ford branches!

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Our showrooms are open!

We are thrilled to announce that our showrooms will be reopening from Monday the 22nd of June.

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