Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Lease: Hot March Offers

Drive away from Day’s Ford in a brand new car from just £203.92 per month with just a £611.75 deposit!

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All-New Fiesta ST

Ford has just released details about the tech that makes the 2018 Fiesta ST hot hatch even more fun to drive!

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COMING SOON: All-New Fiesta Active

Coming to Day’s Ford showrooms across south Wales very soon, the All-New Fiesta Active is nearly ready for the UK roads!

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Have You Discovered the Mondeo ST-Line Yet?

The Mondeo ST-Line is a stylish car, packed full of character and useful features. Have a look at this video from AutoFotu to discover more...

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