Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Fiesta Available on Ford 48 Month Options

The Ford Fiesta is available on a 48 month Ford Options agreement. Click to find out more...

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An Extra Saving of up to £450!

Don't miss out on an extra £300 off selected new Fiesta models and £450 off selected Focus models! Read on to find out more...

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Driving in Heavy Rain - Top Tips

Bad weather can be challenging when you need to face it on a car journey. Here are some top tips on how to stay safe...

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Isle of Man TT Course vs Ford Mustang Bullitt!

You don’t have to be on two wheels to get the best out of the Mountain Course... Take a look at these snaps of the Mustang Bullitt taking on the TT roads!

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