Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Get a New Ford SUV or Crossover For Less

At Day’s Ford, we’re offering fantastic low prices across the SUV and Crossover range, as well as 0% finance.

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Ford Kuga PCH Offer

For just £897 deposit and £291 per month, you could drive away in a brand new Ford Kuga on personal Contract Hire . Click to find out more ...

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All-New Focus Seats vs Back Pain

To help provide relief for back pain-sufferers, the All-New Ford Focus offers seats that can be adjusted in 18 ways for maximum support and comfort...

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19 Plate Ford Vehicles Now Available at Day’s!

If you want to drive away from Day’s Ford in a brand new, 19 plate vehicle, you’re in luck!

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