We won!

We won!

Added: 20 February 2015



Fabulous news for one of Swansea’s oldest established family run businesses, Day’s Motor Group has won the Best Retail Group category at the AM Awards 2015, held in Birmingham on February 19.


Pictured receiving the award at the ICC (International Conference Centre) is Russell Day (Sales Director), with Louise Minchin (BBC Television presenter) and Sir Christopher McGowan.


Beating off stiff nationwide competition from all brands and franchises, the judges said “Day’s is a family run business employing more than 550 people working at 14 locations. While ranked 57th in the recent AM100 listing, it beats all other dealers in all areas of customer excellence, whilst maintaining a healthy return on overall profitability.


Recent innovations include the introduction of video health checks in all of its service departments, with a resultant increase of 20% in essential repairs and 10% recommended repairs, responding to used car customer enquiries via personal video communications. The expansion of Day’s rental operations has exceeded expectations with more than 200 vehicles on hire within four months of opening its new Branch in Avonmouth, Bristol.


The AM judges said if you want to be successful follow this business model. Day’s is fulfilling customers’ entire motoring needs with determined thoroughness; each part of it is performing well with volume, non-prestige brands. Boasting a net margin of 3.6% the group is a “well-oiled machine” with strong processes throughout – a cutting edge group with an engaged workforce” said BDO.”


The AM Awards are dedicated to acknowledging exemplary performance and innovation which is fundamentally important to the Automotive industry; high achievers deserve their time in the spotlight, and the people of Swansea can be justifiable proud to have a National winner in its community.


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