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The new, 100% electric Fiat 500 has won the Red Dot Award’s Design Concept category. The coveted award was given by 21 of the most renowned design professionals and lecturers in the world. Fiat's new city car received an award for its excellent, unique design and its ability to stand out from its competitors.

Olivier François, President of Fiat Brand Global, said: “Winning the Red Dot Award fills me with pride, because the 500 has always kept pace with time. It changes when social needs change. That is also how it has been for the third generation of the 500, expected as it is to respond to people's new mobility requirements. Fiat New 500 was conceived, designed and constructed in Italy, with the authenticity of a product lovingly made at home. Since its very outset, the New 500 project has filled all of Fiat with its positivity, bringing energy and creativity with it. That all-Italian creativity, having proven itself able of starting off from 63 years of history and successes, has resulted in an all-new, all-electric, high-tech and connected car, but always 500: stunning, charismatic and with the ability to bring about change, to become an object of desire for zero-emissions mobility in a pure Dolcevita style.”

Klaus Busse, Head of EMEA FCA Design, expressed: “Our aim with the Fiat New 500 was to create an electric car with a soul, whose design strongly features the Italian approach to style and the feeling that can be drawn from the sculptural trend of the New 500, in its ‘eyes’ – the headlights – and in its interior. We wanted to create a unique product, as a statement of the Italian spirit, of how Italy as a nation and Fiat as a brand can create today. Receiving the Red Dot Award is a great honor for the entire team who have worked on the New 500 project.”

In 1955, The Red Dot Design Awards began and have since become some of most desirable awards in the world of industrial design. Organised into three categories (Product Design, Communication Design and Concept Design), the Red Dot Design Awards are aimed at companies where a lot of focus is given to design.