Chatting with Fiat!

Chatting with Fiat!

Added: 24 April 2020

Fiat are launching “Chatting with Fiat” to continue conversations with customers about the New Fiat 500. The Head of EMEA Fiat, Luca Napolitano, will be publishing videos that directly answer enquiries from customers interested in the New Fiat 500. These questions will be taken from the chat dedicated to the new fully-electric Fiat, sent by customers themselves.

The chat function dedicated to the New 500 is a first in the automotive industry. It is a specific channel for customers of the New 500 who have expressed an interest in the “La Prima” version of the New 500 electric car, unveiled last month. It combines various messaging platforms to enable Fiat to have one-to-one conversations with their customers, starting from the information search, through to purchase support, and of course customer care.

The videos will be recorded from home, in accordance with the safety regulations currently in place and will be posted twice a month, sharing topics of common interest and share the latest messages and updates on the New 500.

In the first video, Luca covered topics around the car’s range, the pricing of the line-up and the delivery date to the end customer.

Watch the first video here!

>> Click here to find out more about the Fiat 500 La Prima

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