All-new Peugeot 208 Named ‘Car of The Year 2020’

Added: 03 March 2020

The all-new Peugeot 208 has been awarded ‘Car of the Year 2020’, making it the sixth Peugeot to claim the title!

The Car of the Year award is the most coveted. The panel of judges comprises 60 automotive experts journalists from 23 European countries. Founded in 1964, the award is the longest-running and most renowned European prize. The winner is announced every year at the Geneva International Motor Show.

To take home the win, the all-new Peugeot 208 fought off competition by impressing the panel of 60 journalists with its engine range: electric, petrol or diesel powertrains providing customers with “the power of choice”, as well as its bold design and technology.

Available with either an electric engine or an internal combustion engine, the all-new Peugeot 208 provides the power of choice to its future driver. Its exterior design embodies the DNA of the brand with the 3-claw LED front headlights. The Peugeot i-Cockpit® (head-up display, compact steering wheel and touchscreen) innovates with a 3D digital cluster, which is not only aesthetic but also improves safety.

Order your award-winning all-new Peugeot 208 today! Visit our Day's Peugeot branches in Swansea or Haverfordwest, or call us free on 01792 222111. Alternatively, send us a message here.

Since its launch in October, nearly 110,000 customers have ordered the new Peugeot 208, 15% of which are electric versions.

Jean-Philippe Imparato, Peugeot Brand CEO, said: “I am particularly proud that the all-new Peugeot 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA. It’s the first time that a Peugeot “2 series” has triumphed! Three Peugeot “Cars of the Year” are currently on road with the 3008 SUV and the 308 alongside the all-new 208. The COTY 2020 legitimates the Brand’s “power of choice” strategy. From now on, our customers will be able to choose between the electric Peugeot e-208 “Car of the Year” and the PEUGEOT 208 “Car of the Year!”

With a total of six trophies, Peugeot enters the ‘top 3’ of the brands with the most awards in the Car of the Year history. Below are Peugeot’s other models named as Car of the Year:

3008 SUV – Car of the Year 2017
308 – Car of the Year 2014
307 – Car of the Year 2002
405 – Car of the Year 1988
504 – Car of the Year 1969

This prestigious trophy joins the twelve other international awards the all-new Peugeot 208 has already won.

So, what are you waiting for? Order your award-winning all-new Peugeot 208 today! Visit our Day's Peugeot branches in Swansea or Haverfordwest, or call us free on 01792 222111. Alternatively, send us a message here.

>> Click here to find out more about the all-new Peugeot 208

>> Click here to find out more about the all-new Peugeot e-208

>> Click here to find your nearest Day's Peugeot branch