Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Fiesta- Still Looking Fab at 40!

The Fiesta turned forty this month and to celebrate, we asked you to share your car photos with us. Did yours make the gallery!?

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Garngoch Salesman, Neil Pulling Wins Ford Ranger Challenge

Congratulation to Neil Pulling, Garngoch, who has won Ford's regional Five Step Ranger Walkaround Competition

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The Big Bank Holiday Sale Event!

Get an extra £250 off a new small Ford car or a whopping £500 off a new medium or large Ford car in our May Bank Holiday Sale!

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FREE 5 Year Warranty

They say that the best things in life are free. How about a FREE 5 year warranty on a New Ford car?...

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