Day's, the Home of Ford in Wales

At Day's Ford, we are proud of the standard and range of new & used Ford vehicles that we offer. Our showrooms in Swansea, Gorseinon, Neath, Llanelli, and Haverfordwest display the very latest, high-spec new Ford models as well as high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. More about us...

Latest News & Events

Ford Upgrade Event!

Get at least £2,500 (incl. VAT) off the RRP of a new Ford car* during our Upgrade Event!

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Ford Winter Check - £9.99

Driving in Winter conditions can be completely different from Summer. Please make sure that your vehicle is well prepared for whatever the weather brings.

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Ford Emissions Commitment

Given the worldwide attention and news coverage related to diesel emissions tests, we at Ford want to make sure our position on these key issues is clear.

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Ford Focus RS Available to Order

The All-new Ford Focus RS is available to order now at Day's Fordstore, Swansea.

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