Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...


Discover the Ford ST-Line: 19th-23rd October - Now available on 0% Finance

Come and test drive the new ST range at Day's Motor Group - Click to book your test drive >

Latest News & Events

The Day's Ford 100x100 Event

100 new Ford cars must be sold in 100 hours! Join us for our 100x100 event 25th - 28th October.

More information


0% APR representative finance now available on the new Ford range of vehicles with 3-year Ford Options.

More information

Win a £50 Boots Voucher

Ladies, tell us why you really, really deserve the new Fiesta ST-Line to be in with the chance of winning a £50 Boots voucher!

More information

The Ford Ranger Supports 'The Endless Winter'

The Ford Ranger has been helping surfers, The Endless Winter, on their tour around Europe.

More information

  • Loading Latest Tweets...

Need advice? We're sure we can help.

Contact Day's Ford Now

Live Chat Software