Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford B-MAX and EcoSport Offers

Take a look at these great offers- you could drive away in a brand new Ford EcoSport or B-MAX from as little as £199 per month...

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Join us for the Ford EcoSport Pre-launch Tour

Between the 12th-14th December, we will be host to the brand new Ford EcoSport as part of its pre-launch tour. Be one of the first to see it!

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Fiesta Dazzles All-Female Panel at Car Awards

The stylish All-New Ford Fiesta impressed a panel of 25 judges at the Women’s World Car of the Year awards...

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Welsh Rally Star Will Drive M-Sport Fiesta Again in 2018!

Ending weeks of speculation, the World Championship winning WRC outfit, M-Sport, has announced that Welshman Elfyn Evans drive for the team again in 2018.

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