Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Unlearn Opposites With the Latest Fiesta Colour Editions

The latest blue and white Fiesta colour editions are inspired by the first sunny days of spring!

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Watch the Ford Focus ST200 at Goodwood

This year's Goodwood Festival of Speed has started and we have already seen the Fiesta ST200 take on the iconic hill climb. Check out the video!

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The Brand New Ka+ is 'Unboxed'

Take a look at the brand new Ka+ which is due to hit the road later this year...

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Red or Blue!?

We have two gorgeous new Mustangs in our Fordstore showroom- which colour do you prefer, red or blue!?

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