Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Why ‘Sad’ Songs Could Be Key to a Happy Commute!

“Sorry” by Justin Bieber; “The Winner Takes it All” by Abba; and “Mr Brightside” by The Killers, can kick-start your day with a mood boost!

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All-New Ford Fiesta is the Most Technologically Advanced Small Car on Sale in Europe!

Find out about the technologies and connectivity features which make the All-New Fiesta a cut-above the rest...

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Driving Tips: What To Do When You Hear Emergency Vehicle Sirens

The emergency services have the following safety tips for drivers when they hear an emergency vehicle siren...

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Ford 1.0-litre Ecoboost Wins International Engine Of The Year For The 6th Year Running!

There’s just no stopping Ford's small but very powerful 1.0-litre EcoBoost engine! The mighty motor has just claimed its tenth title from the International Engine of the Year (IEOTY) awards.

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