Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Time is running out to beat the VED tax increase…

On April 1st 2017, the tax system will which allows many drivers to pay little or no road tax at all will be changing considerably. Here's how you can beat the increase and save money...

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FOUND: Steve McQueen’s Missing Mustang!

Almost fifty years after the cameras stopped rolling, Steve McQueen's missing Ford Mustang from the film Bullitt has been found - at a scrapyard in Mexico!

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Mmmustangs... Ready to Drive Away Today!

We have a selection of mighty Mustangs in stock at our FordStore. They're revved up and ready! Be quick - they won't be around for long!

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Mr Graham Day Wins Lifetime Achievement Award

Mr Graham Day, Chairman and Chief Executive Officer of Day's Motor Group has been awarded the Lifetime Achievement award in this year's Swansea Bay Business Awards...

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