Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Superb Ford Autumn Savings!

For 10 days only - 20th-30th September - get up to an additional £500 OFF why you buy *a NEW Ford car or commercial vehicle.

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More Drivers Admit to Using Handheld Mobiles Behind the Wheel

The RAC have revealed that more drivers than in previous years have admitted to using their mobile phones behind the wheel than in previous years...

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Ford Plans to Introduce Driverless Cars

This week Ford unveiled plans to release driverless cars by 2021. The cars won't have a steering wheel or foot pedals and will rely completely on specially developed sensors and cutting edge technology...

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#FastCarFriday!

We have lots of lovely Mustangs in stock at our FordStore Swansea- which one would you choose!?

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