Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

360° RS Driving Experience!

Darren Cassey went out on to Silverstone's Stowe circuit for a couple of laps with a 360° camera in the passenger seat. Here's the brilliant video that resulted - it's like riding shotgun!

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Meet Our Teams!

Our 'Meet The Team' event starts today and runs until 8pm tomorrow night (Wed 27th April). Pop in for super-exclusive discounts...and to say 'hi!'

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Fiat 500X for £169 per month

With a Fiat deposit contribution of £1,750, you can drive away in a brand new Fiat 500X for just £169 per month.

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Applications Open for New Ford GT

You can now apply to purchase a brand new Ford GT. Would you make the cut and more importantly, can you afford the $400,000+ price tag!?

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