Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Creating Map to Warn Drivers About Potholes!

Ford has embarked on a new research project - a crowd-sourced virtual pothole map, which will warn drivers of potholes as they drive along.

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Ford announces $1 billion investment in Argo AI

Founded by former Google and Uber leaders, Argo AI will include roboticists and engineers from inside and outside of Ford...

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The Day's Ford Six Nations Offer

To celebrate the Six Nations, we have six fantastic ways to save when you buy your next new Ford car!

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Now you see it... then you didn't!

The team over at Ford Social have been looking back at how headlamps have improved over the years - you may be surprised by the results!

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