Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Order your 67 Plate Focus RS for September Delivery...

We have a selection of new unregistered Ford Focus RS available and dealer delivered for September registration. Search for your ideal RS now...

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All-New Ford Fiesta Vs. SEAT Ibiza - Auto Express Review

There’s a lot riding on the latest Ford Fiesta model, so when Auto Express tested the new Ford against the SEAT Ibiza, we were really interested to find out what they thought…

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You Want A Great Deal. We Happen To Have Two!

Driving a new Ford is more rewarding than ever right now, because this month at Day’s Ford, we have two great promotions for you...

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Introducing the All-New Fiesta B&O Play Series...

If superb sound is high on your list of priorities, you should certainly consider the All-New Ford Fiesta featuring B&O PLAY...

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