Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Huge Success for the Ford Fiesta WRC in Rally de Portugal

Sébastien Ogier and Julien Ingrassia secured their second victory of the year at Rally de Portugal, powering to the top step of the podium...

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Fiesta ST-Line From £199 Per Month and 0% APR

Take a look at this excellent Fiesta ST-Line offer for just £199 per month!

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What Happens When you Swap a Pony for a Pony Car?

Meet the Speeds, whose car collection began with the exchange of their family pet pony for a classic Ford Mustang...

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Is Your Old Ford Worth a Fortune?

For those who think there’s no money to be made from cars, think again...

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