Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Inflatable Seatbelt Technology

Considering they help to save over 2000 lives in the UK a year, you may think seat belts should be left alone. However, at Ford we’ve found a way to improve them further with our Rear Inflatable Seat belt.

More information

£500 Test Drive Event

Until the end of the month, you can get an additional £500 off any* new Ford, just for going on a test drive!

More information

Limited Edition Black and White Edition Fiestas

Ford have released two more colour edition Ford Fiestas. Find out more.

More information

New 'Vignale White' Mondeo Arrives at Day's Fordstore

Take a look at the new 'Vignale White' version of the Mondeo that we have in our showroom at the moment!

More information

  • Loading Latest Tweets...

Need advice? We're sure we can help.

Contact Day's Ford Now

Live Chat Software