Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Day's Ford SUV Event

Join us from the 16th-22nd January for our SUV event, where we have some great offers on the new Kuga, Edge and EcoSport.

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M-Sport Unveil New Fiesta

Have you seen the new Fiesta designed by M-Sport ready for the 2017 World Rally Championship?

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Introducing The New Generation Ford Fiesta!

In an exclusive event in Germany, Ford have unveiled the new generation model of the Ford Fiesta. Take a look!

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What Do you Think of a Ford Focus RS Police car!?

Ford have recreated one of their most iconic images thirty years later, but this time with an RS!

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