Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Plans to Introduce Driverless Cars

This week Ford unveiled plans to release driverless cars by 2021. The cars won't have a steering wheel or foot pedals and will rely completely on specially developed sensors and cutting edge technology...

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Introducing the Fiesta ST-LINE

The Fiesta ST-Line interior echoes the car’s distinctively stylish image. A silver gearshift insert, stainless steel foot pedals, tinted glass, and the unique ST-Line leather-trimmed steering wheel, all set ST-Line apart from other Fiesta series.

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#FastCarFriday!

We have lots of lovely Mustangs in stock at our FordStore Swansea- which one would you choose!?

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The NEW Kuga ST-Line

Introducing the NEW Kuga ST-Line, the 4th to be launched in the ST-Line trim level, joining Fiesta, Focus and Mondeo. Sportier-suspension, lower and more fun to drive! Click to sign up for the latest updates on this exciting new model.

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