Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Introducing the All-New Fiesta ST-Line...

It has been a long time coming but the brand new ST-Line model rolled into our FordStore showroom yesterday and it was definitely worth the wait!

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Focus RS: October Offers at Day’s

During October, you could save up to £3,230 when you buy your new Focus RS from us. Prices start at £30,995 - which one will you choose?

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Frugal New Ford Fiestas Smash Records in MPG Marathons!

The All-New Ford Fiesta was put to the test recently, competing in the UK’s annual MPG Marathon to prove its fuel-sipping credentials.

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Mustang Vs RS - Comparing the Icons

The Mustang and the Ford Focus RS have become icons, but in very different ways. In a new video from Autocar, the two titans are compared…

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