Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Ford Confirms First Fleets To Join ‘Cleaner Air For London’ Trial

The first wave of fleets participating in the Ford Transit plug-in hybrid van (PHEV) London trial, have been confirmed...

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Hundreds of Fords Rev Up For Simply Ford Show...

A convoy of more than 40 iconic Mustangs will be driving across the New Forest to join an expected 1,500 vehicles at Beaulieu’s Simply Ford on Sunday 30th April...

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Ford's Number 1 Car Colour - Are You On-Trend?

Rihanna and Cara Delevingne are dyeing their locks grey. But according to Ford, the trend hasn’t stopped at the hair salon!

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We Will Pay Your Road Tax!

The new tax increase may have come into place, but that doesn't mean you can't still save at Day's Ford!

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