Day's, the Home of Ford in Wales

Our Ford showrooms in Swansea , Gorseinon , Neath , Llanelli , and Haverfordwest display the very latest Ford models as well as a fantastic range of high quality approved used Ford vehicles. In addition, our newly renovated FordStore in Plasmarl is stylish, spacious and modern, a place where you can experience an unrivalled Ford brand experience from the moment you walk through the door.

In 1989 and 1996 through to 2011 we received the European Ford Chairman's Award for outstanding customer satisfaction, a total of 16 Awards with the last 15 consecutive. We also won 'Best Retail Group' at the AM Awards in 2012 and 2015. More about us...

Latest News & Events

Introducing The New Generation Ford Fiesta!

In an exclusive event in Germany, Ford have unveiled the new generation model of the Ford Fiesta. Take a look!

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What Do you Think of a Ford Focus RS Police car!?

Ford have recreated one of their most iconic images thirty years later, but this time with an RS!

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No More Waiting at the Traffic Lights!?

Ford have announced that they are working on technology which calculates what speed you need to travel at in order to hit only green lights. That sounds like just what we need!

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0% APR representative finance now available on the new Ford range of vehicles with 3-year Ford Options.

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